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Our Story

Premium Franchise Expansion & Advisory in India

Enabling premium Indian and International brands to achieve scalable franchise excellence across India & abroad through strategic partner identification, expansion design, and operational mastery. We act as architects of sustainable premium franchise networks, not just advisors

Specifically For Your Business

Find Your Solution
SCALE

FAST | RIGHT | WITH CONFIDENCE

✦
Founder-Led Engagements
✦
Premium-Only Focus
✦
India-Centric Expertise
✦
Proven Playbooks
What we do

Best franchise networks are built by combining aggressive expansion with precision planning, at Unique Franchisee LLP – we deliver both through structured premium franchise expansion strategies

Three Core Pillars of Franchise Excellence

The right partner isn’t accidentalβ€”it’s engineered.

We identify and vet franchise partners who align with your brand’s values, financial requirements, and operational expectations. Our process goes beyond interest and capitalβ€”we focus on long-term fit.

Key Services

  • Franchisee profiling and qualification framework
  • Cultural and operational alignment assessments
  • Financial capability and risk verification
  • Multi-location readiness evaluation
  • Background checks and reference calls
  • Structured partner onboarding and orientation

Blueprints for sustainable, profitable expansion

We design franchise models that are built to lastβ€”balancing attractive returns for franchisees with long-term brand health for you.

Key Services

  • Franchise model design (unit economics, fee structures, ROI modelling)
  • Territory strategy and market mapping (city, state, and cluster plans)
  • Pan-India customized playbooks for rollout
  • Catchment studies and demand assessment
  • Market penetration and expansion roadmaps
  • India-entry strategy for international brands
  • Multi-brand and multi-format expansion architecture

Operational excellence that scales with you

We create the operational engines that keep your franchise network consistent, efficient, and scalable.

Key Services

  • SOP creation across all departments
  • Training programs and playbooks for franchisees and staff
  • Multi-location consistency protocols and audits
  • KPI definition and performance monitoring systems
  • Quality assurance and governance frameworks
  • Continuous improvement and feedback loops
  • Integration of digital tools where relevant

Curating High-Potential Premium Franchise Opportunities for Smart Investors!

Our Process

From Strategy to Scale: A Structured Premium Franchise Journey

Phase 1 – Discovery & Diagnosis

  • Brand and business model assessment
  • Market and competition analysis
  • Current operations and readiness review

Outcome: Clear understanding of franchise potential and challenges

Phase 2 – Model & Playbook Design

  • Franchise model and unit economics
  • Territory and expansion strategy
  • Drafting of core SOPs

Outcome: Investor-ready franchise model and clear expansion blueprint

Phase 3 – Partner Identification & Vetting

  • Franchisee sourcing and pipeline-building
  • Fit, capability, and risk assessments
  • Final recommendation list

Outcome: Curated franchise partner pipeline

Phase 4 – Launch & Implementation

  • Site selection support
  • Franchisee and staff training
  • SOP implementation at pilot locations

Outcome: Successful first launches with controlled operations

Phase 5 – Scale & Optimize

  • Multi-location rollout support
  • Performance monitoring and reviews
  • Continuous SOP refinement

Outcome: Scalable, resilient franchise network

Executive Team

Shagufta specializes in building and running large-scale digital growth engines that create sustained market demand and commercial readiness ahead of franchise expansion.

  • 20+ years in global digital and operations leadership
  • Built and led 190+ specialist teams across SEM, SEO, Quality, and Training
  • Managed 11,000+ campaigns generating $24M+ in annual revenues
  • Ex-Gannett (ReachLocal), WNS, Tata AIG senior leadership roles
  • Expert in performance marketing, analytics, quality governance, and growth scalability

Chetan specializes in designing the operating foundations that allow businesses to expand with control, consistency, and confidence β€” and in activating the digital growth engines that create market demand ahead of expansion.

  • 23+ years in global business transformation and scale
  • Built and led 750+ person multi-market organizations
  • Ex-Gannett, TELUS, Deloitte leadership roles
  • Specialist in operating models, SOPs, and controlled expansion
  • Deep expertise in digital marketing and demand generation for franchise readiness

Manav specializes in designing franchise and distribution architectures, building investor pipelines, and executing pan-India rollout programs for consumer and service brands.

  • 20+ years in franchise, channel, and dealer network expansion
  • Founder & CEO, MD Consulting β€” franchise strategy advisory
  • Led rollouts across F&B, fitness, retail, automotive, and services
  • Ex-Truefitt & Hill, 1441 Pizzeria, UFC Gym, Nissan, Volkswagen, Honda
  • Expert in franchise design, investor acquisition, and execution
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Shagufta Merchant

Shagufta specializes in building and running large-scale digital growth engines that create sustained market demand and commercial readiness ahead of franchise expansion.

  • 20+ years in global digital and operations leadership
  • Built and led 190+ specialist teams across SEM, SEO, Quality, and Training
  • Managed 11,000+ campaigns generating $24M+ in annual revenues
  • Ex-Gannett (ReachLocal), WNS, Tata AIG senior leadership roles
  • Expert in performance marketing, analytics, quality governance, and growth scalability
Chetan Lal

Chetan specializes in designing the operating foundations that allow businesses to expand with control, consistency, and confidence β€” and in activating the digital growth engines that create market demand ahead of expansion.

  • 23+ years in global business transformation and scale
  • Built and led 750+ person multi-market organizations
  • Ex-Gannett, TELUS, Deloitte leadership roles
  • Specialist in operating models, SOPs, and controlled expansion
  • Deep expertise in digital marketing and demand generation for franchise readiness
Manav Sarin

Manav specializes in designing franchise and distribution architectures, building investor pipelines, and executing pan-India rollout programs for consumer and service brands.

  • 20+ years in franchise, channel, and dealer network expansion
  • Founder & CEO, MD Consulting β€” franchise strategy advisory
  • Led rollouts across F&B, fitness, retail, automotive, and services
  • Ex-Truefitt & Hill, 1441 Pizzeria, UFC Gym, Nissan, Volkswagen, Honda
  • Expert in franchise design, investor acquisition, and execution

Brands We Have Helped Grow

We have supported multiple premium franchise brands in structured expansion across India

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We provide expert guidance and personalized strategies to help you achieve financial growth.

Elgin St. Celina, Delaware 299
Call Us: (603) 555-0123
Mon - Sat: 8.00am - 18.00pm

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